Unmissable: Cadbury Flake New Ad
Not everyone will like this. I'm pretty sure lots will say they "don't get it". Perhaps there's not much to get. Just the colours, yellow and purple. That is the flake.
via youtube.com
Success will be people talking about it (like they did the gorilla in 2008 2007).
No idea if this will generate that level of buzz, but you have to confess - even if you don't like the ad, or can't see what it has to do with Flake - it keeps you watching in silence, right to the end.
Then that product packaging is the connection. I know I'm not the target audience for this, but it worked for me.
